The Tattoo Industry Is Booming—Are You Keeping Up?

The tattoo industry has exploded in popularity, with over 30% of Americans sporting at least one tattoo. If you're a tattoo artist or shop owner, understanding industry trends can help you stand out and grow your business. The numbers don’t lie—let’s dive into the eye-opening statistics and insights that prove why now is the time to invest in your digital presence.

The Tattoo Industry by the Numbers

• $1.89 Billion Industry: The U.S. tattoo industry was valued at nearly $1.9 billion in 2023, with steady growth expected.

• 47% of Millennials Have Tattoos: The demand is high, and younger generations are embracing tattoos more than ever.

• 72% of People Research Online First: Potential clients look up artists, check reviews, and browse portfolios online before booking.

• 80% of Customers Use Mobile Devices: A mobile-friendly website is no longer optional—it’s essential.

  
  

  

  You have the tools to tattoo. Do you have the tools to stand out in an oversaturdated market?

  
  
  
  

What These Stats Mean for Tattoo Artists

1. Your Online Presence Matters More Than Ever

   • Clients are actively researching artists and shops online. If you’re not visible, you’re losing business.

2. SEO and Website Optimization Are Critical

   • Google searches for “tattoo shops near me” continue to rise. If your website isn’t optimized, competitors will rank higher.

3. Social Media Alone Won’t Cut It

   • While Instagram is great for showcasing work, it doesn’t replace the power of a professional website with proper SEO.

     
     

How to Use This Data to Your Advantage

• Update Your Website Regularly – Keep your portfolio fresh and make booking easy.

• Prioritize Local SEO – Optimize your site for location-based searches.

• Encourage Reviews – Positive client reviews improve your credibility and search rankings.

• Leverage Email Marketing – Stay connected with potential clients through exclusive deals and updates.

  
  

Stay Ahead of the Curve

The tattoo industry is more competitive than ever. Want to ensure your shop or portfolio stands out? Let Leaving Your Mark help you build a strong online presence and attract more clients today.